From smartphones to TV, video follows us everywhere. This is precisely what makes the medium such a marketing gem. Over the last two decades or so, we at 50 Kal Communications have worked hard to polish our work as a corporate video production company in Melbourne. There are many contributing factors to why film is so effective. In this blog we’ll explore how roping in an expert can help you make more sales through corporate video marketing projects.
- A Display Of Your Business Personality
Visual media is one of the best ways to convey and evoke emotion. At the end of the day, you must remember that your clients are human beings with feelings. An experienced corporate video production company in Melbourne would know how to use images to give your potential clients a specific (positive) feeling about your brand. From social media videos to TV commercials, it’s imperative that your company is intentional about the imagery it sends out there and leaves it’s intended audience with something that will linger in their minds.
- Convert Leads Into Sales
This ties in directly with the previous point, because once people are familiar with your brand personality, they’re more trusting of what you have to offer. An instructional video to accompany a product, for example, can make all the difference. It allows you speak directly to your clients and appeals to their emotions as opposed to just giving information. Showing rather than telling can nudge customers towards making a sales decision.
- A Platform To Engage With Potential Clients
Video recordings can also ignite curiosity in potential customers. A combination of targeted TV commercial campaigns and social media posts can put your business on the tips of thousands, even millions, of virtual tongues at a time. Think of this engagement as a way to create leads through unlimited word of mouth, spark by your corporate video content.
- Get A Grip On SEO
In terms of digital marketing, Search Engine Optimisation is the future. Having professional videos on your website can increase your search engine ranking, meaning your target market is more likely to find you in a search. Get help from experts so that you can get it right from the start.
50 Kal Communications is a trusted corporate video production company in Melbourne. Message us or call +61 3 9473 5050 to change your marketing today.