For any business, having an online presence means working to stand out from your competitors. With millions of websites boasting a similar offering to yours, web video production may just give you the edge you need, so you can create communication that sets you apart and uniquely speaks to your target audience. Perhaps you’re already interested in the idea but are overwhelmed by the many different types of video content that you could shoot for your website or social media profile. It’s good to know that you can create different videos depending on what you want to achieve. Here are just a few of the types of videos you could create.
- The Recruitment Video: A Window Into Corporate Culture
Generic job posts aren’t the only way to attract talent to your business. Involve your employees in shooting videos that show what it’s like to work at your company. The concept could involve anything from interviews about why they enjoy working at your company to shadowing someone on an ordinary day. It’s a great way to get the attention of in-demand talent.
- The Product Or Service Video: Focus On Explaining A Specific Offering
Each product you have on offer should have strengths that can be showcased in a standalone video. Highlight all the features and benefits so that potential customers can see and believe in it before they decide to buy it.
- The Shock Factor Video: Get Audiences Talking With A Controversial Question
Sometimes the ice-breaker you need is a shocking question. Ask a question like “What’s your most embarrassing memory?”, “How tall are you?” or “Does pineapple go on pizza?” and open the floor for discussion on your platform. Choose a topic that relates to your business.
- The Business Objective Video: Show & Tell More About What Your Company Does
Expand on your business’s “About Us” page and put a human face at the front of it. Better yet, get one of your executives to explain the vision and mission of the company so that consumers see and hear what you’re about.
- The Educational/Conference Video:
Share some industry tips and insights with your audience. This will foster trust and open up room for engagement. Your business’s voice will be amplified, and you’ll have a more knowledgeable customer base too. Have a better idea of what you’d like your web video production to be like? Then Contact 50 Kal Communications today to get started.