BHP Grad

Recruitment Film
The challenge

Working with BHP’s creative agency, our challenge was to come up with a localised recruitment campaign that ‘broke the boundaries’ of BHP’s look and feel - just the right amount.

The solution

Inspired by the meaning of Ambition, this creative blended footage of real BHP graduates, BHP vision and animation in a instagram style film campaign.

The result

Using typography to define the narrative arc, the film was well-received worldwide.